Defy or Die. Thats not just a motto. Its Defy's mantra. Defy was founded in 2008 by Chicago art director Chris Tag. Compelled to leave the comforts of an established advertising career to build something truly unique, Chris set out to create a new American classic. At first Defy was a one man show with Chris designing bags till the early morning hours while still holding down his day job. Then one fateful morning on his commute to the city, he was approached by a stranger asking him where he got the bag he was carrying. A quick stop to the nearest ATM later, Chris sold his first bag. Call that moment a turning point.